Social Psychology Network

Maintained by Scott Plous, Wesleyan University

William Cunningham

William Cunningham

  • Media Contact
  • SPN Mentor

Our research takes a social cognitive neuroscience approach to understand the cognitive and motivational processes underlying emotional responses. Of primary interest are the affective evaluations of people and objects that guide thought and behavior. To better understand these processes, our lab uses methods and theories from both social psychology (e.g., models of attitudes and latency-based evaluation measures) and cognitive neuroscience (e.g., biological models of emotion and fMRI/EEG methods). By using the "toolboxes" of each discipline with their distinct strengths and weaknesses, a more complete picture of emotion is likely to emerge. Current research examines how motivation and emotion-regulation (which can occur at both automatic and controlled levels of processing) contribute to emotional and evaluative states. This work suggests that evaluative states are constructed moment to moment from multiple component processes that integrate relevant information from various sources such as automatically activated attitudes and situational contexts. In addition, recent work examines how different discrete emotions contribute to evaluative judgments. For example, how do dislike and hatred differ in terms of experience, processing and behavioral outcomes? With his students and collaborators, he has applied his work to the study of prejudice (and prejudice reduction), political attitudes, and development (emotional regulation in children).

Primary Interests:

  • Attitudes and Beliefs
  • Emotion, Mood, Affect
  • Ethics and Morality
  • Intergroup Relations
  • Judgment and Decision Making
  • Neuroscience, Psychophysiology
  • Prejudice and Stereotyping
  • Research Methods, Assessment
  • Social Cognition

Research Group or Laboratory:

Journal Articles:

Courses Taught:

  • Attitudes
  • Psychology of Emotions
  • Social Cognition
  • Social Neuroscience
  • Structural Equation Modeling

William Cunningham
Department of Psychology
University of Toronto
100 St. George Street
Toronto, Ontario M5S 3G3
Canada

  • Phone: (614) 247-6139

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